Most commonly known by its acronym IMC, Integrated Marketing Communication takes a holistic approach towards internal and external communication activities and processes of a company to promote its brand and build a favourable image.

It is careful planning and systematic execution of all the communication activities to develop synergy and achieve consistency in messaging. In B2B context, IMC encompasses a broad spectrum of activities for information communication, lead generation and value enhancement of a brand via print and Digital Marketing Mediums. Typically, these activities include, technical and sales literature, corporate profile, direct mailers, newsletters, advertisements, digital marketing, exhibitions, conferences, films, dealership identity, public relations, internal branding and other innovative ideas for brand engagement.